1. how do the two media products represent men and women in these two texts?

2. what are the advantages and disadvantages of using the internet as a marketing tool? (you should also refer to other media texts to support your answer)

3. How does the trailer contrast with the website?

Social Networking - Impact of New and Digital Media Case study

Social Networking

http://english.peopledaily.com.cn/90001/90782/90872/6709585.html

According to the Family safe computers website, a popular activity for teenagers and adults is creating a personal page on one of the many social networking websites. There are many sites that offer this service but the most popular are known to be Facebook and Myspace.Facebook however has become a huge impact on how most people interact socially today. Statistics on the Facebook website show that there are more than 500 active users and people spend over 700 billion minuets on Facebook per month. This large number of audience connotes that Facebook has made a huge success in comparison to Myspace and all of the other social networking sites. The cause of this is clearly due to the many activities, applications, groups, events and websites accessed through Facebook, which is increasing it's popularity internationally with 70% of its users outside the United States.

There are trends in all social networking sites such as displaying photos and photo albums, interacting with friends through writing on their profiles and promoting music and videos.

However these are the only trends that are common in myspace and other Social networking sites, Facebook provides much more, which appears and feels more advanced and simple to use. You can share photos with others and tag friends who were there at the time. This gives friends the option to find more friends and reunite in some cases. Status updates and 'writing on walls' meaning sharing information on profiles gives people to contact each other in a exiting way, being able to add a photo, links to videos via Youtube and external websites.

Most websites and companies such as mobile brands and network companies eg: Blackberry and iPhone provide Facebook and myspace applications where you can be logged into the social networking site anywhere and anytime. Statistics on Facebook show that there are more than 200 million active users currently accessing Facebook via their mobile devices and 200 mobile operators in 60 working countries are working to deploy and promote Facebook and mobile products.

However the use of Facebook repeatedly comes up in discussions about Internet safety, age-appropriate exposure and student online behaviour. Many schools now have policies for using and accessing Facebook as the distraction of it comes in the way of Life outside school, Family and relationships and homework and study.

•