Media product 1, the Mobo awards represent Estelle as an iconic award winner. She is selected as the first award winner of the night. Her music is played and all eyes are on the subject. Throughout her speech she mentions the names of other famous music artists, mainly who are men, which could result to her quotation about being at 'a glass ceiling in the UK urban music industry'. This connotes that the struggles she took to achieve this result to where she is right now as she mentions in her speech, ''it took me a while to get here''.
The official website for Estelle displays a variety of ways to advertise Estelle's music. There are images of her with other popular artists such as Neyo, which would attract the audience and help to promote Estelle. There is also a bold advertisement of a movie due to be released, 'For colored girls'. This connotes that because of Estelle's black origin and her success in the music industry, it is a good platform to advertise movies relating to the black origin, which also is protaining to women.
2. How and why do programmes such as the MOBO awards appeal to niche audiences?
The MOBO awards being the first awards show in Europe to celebrate urban music appeals to a new younger generation of viewers. It is broadcasted live on BBC 3 and BBC 1, which is an institution made for a younger audience. The MOBO awards is a programme which is aimed at young adults. The main website includes information about young artists such as Kano, Ms Dynamite, N Dubz e.c.t, who are all young voices of today.
3. What are the advantages and disadvantages for performers of using the internet as a marketing tool?
The internet is a very broad and convenient tool used for advertising and marketing for performers. Audiences are able to listen to the artists music and purchase their albums online with just a few clicks. People are also able to purchase tickets for concerts and other franchise products. There are also links to social networks such as Facebook; a popular widely used site where people are updated with the latest news about artists and performers.
No comments:
Post a Comment