1. We are shown a close up of Tony's face in the beginning on the scene connoting he is the main protagonist of the drama. His bed room looks tidy and neat, and wakes up before his alarm and exercises which is unusual for a typical teenager. He is a smart and clever teenager who is able to control his father and his team of friends.

2. Almost all of Tony's friends are stereotypes, however Jal who is a black girl is shown playing a clarinet early in the morning. This is a countertype because we would not expect this from a

1. how do the two media products represent men and women in these two texts?

2. what are the advantages and disadvantages of using the internet as a marketing tool? (you should also refer to other media texts to support your answer)

3. How does the trailer contrast with the website?

Social Networking - Impact of New and Digital Media Case study

Social Networking

http://english.peopledaily.com.cn/90001/90782/90872/6709585.html

According to the Family safe computers website, a popular activity for teenagers and adults is creating a personal page on one of the many social networking websites. There are many sites that offer this service but the most popular are known to be Facebook and Myspace.Facebook however has become a huge impact on how most people interact socially today. Statistics on the Facebook website show that there are more than 500 active users and people spend over 700 billion minuets on Facebook per month. This large number of audience connotes that Facebook has made a huge success in comparison to Myspace and all of the other social networking sites. The cause of this is clearly due to the many activities, applications, groups, events and websites accessed through Facebook, which is increasing it's popularity internationally with 70% of its users outside the United States.

There are trends in all social networking sites such as displaying photos and photo albums, interacting with friends through writing on their profiles and promoting music and videos.

However these are the only trends that are common in myspace and other Social networking sites, Facebook provides much more, which appears and feels more advanced and simple to use. You can share photos with others and tag friends who were there at the time. This gives friends the option to find more friends and reunite in some cases. Status updates and 'writing on walls' meaning sharing information on profiles gives people to contact each other in a exiting way, being able to add a photo, links to videos via Youtube and external websites.

Most websites and companies such as mobile brands and network companies eg: Blackberry and iPhone provide Facebook and myspace applications where you can be logged into the social networking site anywhere and anytime. Statistics on Facebook show that there are more than 200 million active users currently accessing Facebook via their mobile devices and 200 mobile operators in 60 working countries are working to deploy and promote Facebook and mobile products.

However the use of Facebook repeatedly comes up in discussions about Internet safety, age-appropriate exposure and student online behaviour. Many schools now have policies for using and accessing Facebook as the distraction of it comes in the way of Life outside school, Family and relationships and homework and study.

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RESEARCH AND INFO FOR 2ND PART OF C.I

- watch SALT

- Research Angelina Jolie, dominance as a high class, well known famous actress, talk about higher class, being more watched and favoured by audience. talk about success of SALT and how angleina was chosen rather than (man) to play main role in this film. Suited her well, personally find it successful. Hegemonic and Marxist theory about being in higher status to provoke success and us as followers. We always go for the movies which represent the famous, biggest, successful stars.

-watch MILLION DOLAR BABY

- Hilary Swank her success and films compared to angelina jolie. Her playing a role of boy in 'boys don't cry' positive or negative representation?.. make us feel she is more capable of playing this kind of role..

Talk about her not being believed as successful, and her determination and hard working leading to big success. Coaches view of girl fighter, as a girl not being able to do anything, weak and fragile - goes with the typical stereotype of women (housewife, find theory).

http://www.karateforums.com/women-and-the-martial-arts-vt33669.html

Women face prejudice in the martial arts in many forms. The most easily recognizable of these is the "bully." The bully is the aggressive male or female who does not feel that women belong in the martial arts or feels they have something to prove, respectively. Their beliefs are demonstrated by their behaviors: snide comments, demeaning remarks and physical abuse. These men want the women gone from the training hall and they will do what they think is normal to get rid of the women. These bullying behaviors can even be observed in tournament judges, who will occasionally dismiss female athletes, refuse to allow them to compete against males or continually ignore the woman. ("Training Women in the Martial Arts," 60-61).

http://www.amazon.com/exec/obidos/ASIN/1556431368/ifroggycom00

CAROL A WILEY

It is this reality that women will continue to see. Martial arts are good for self defense, but the most powerful thing women can learn to do from the martial arts is empower themselves. Sure - if every woman in the world stopped practicing the martial arts today, it would not destroy society. It might even be relatively unnoticed. But, by discouraging martial arts, we are discouraging something much more important. We are telling women through social cues that it is not okay to stand up for your self. It is not okay to be independent from men. We are telling women it is okay for men to abuse them, rape them and subjugate their wills. (Wiley, 73).

http://www.amazon.com/exec/obidos/ASIN/193054684X/ifroggycom00

TRAINING WOMEN IN MARTIAL ARTS - Jennifer Lawler

FEMINIST THEORIES:

http://www.uh.edu/~cfreelan/courses/femfilm.html

-social

-historical

-economical

-political

-media language

-institution

-genre-

-audience

-ideology

-narrative

-representation

Current Linked production stage

I have done some filming at the championship which took place a few weeks ago. I filmed some shots of Bella performing in both technical and fighting competitions. Both shootings were successful, I feel I just need to pick out the best shots through these clips and edit them to make them shorter. I also filmed some short interviews of other competitors (girls and boys) regarding Bella's performance. Some of my interviews can be cut short but I feel I need to create some more specific questions, and get some short clear answers to fit the time limit of my documentary.

I also need to film Bella's life at home and ask her to be more clear while I am interviewing her. I will do this through half term. I will also do some more filming during some classes.

I have a narrative and message I am aiming to convey through this short documentary. I want to the audience to gain the idea of Bella's life as a martial artist and create a positive message towards women in martial arts. The type of shots and filming style I am using to help me consist of the link below:

MMA 5 MIN MARTIAL ARTS DOCMENTARY

Avatar Secondary research

Avatar and Disability Review

is Avatar an Insult to the Disabled?

There are many articles, blogs and disability chat room posts floating around the Internet that say yes, the movie that has made over $200 million in ten days is a big insult to the disability community for two major reasons. The first reason being that the fantasy film - and the key word here is fantasy - does not give an accurate portrayal of life with a disability. The second, surprisingly less important, reason is that Sam Worthington, who plays paraplegic Marine Jake Sully, is not actually a paraplegic.

Section A Exam Paper Questions

1. How do the two media products represent women in the music industry?

Media product 1, the Mobo awards represent Estelle as an iconic award winner. She is selected as the first award winner of the night. Her music is played and all eyes are on the subject. Throughout her speech she mentions the names of other famous music artists, mainly who are men, which could result to her quotation about being at 'a glass ceiling in the UK urban music industry'. This connotes that the struggles she took to achieve this result to where she is right now as she mentions in her speech, ''it took me a while to get here''.

The official website for Estelle displays a variety of ways to advertise Estelle's music. There are images of her with other popular artists such as Neyo, which would attract the audience and help to promote Estelle. There is also a bold advertisement of a movie due to be released, 'For colored girls'. This connotes that because of Estelle's black origin and her success in the music industry, it is a good platform to advertise movies relating to the black origin, which also is protaining to women.

2. How and why do programmes such as the MOBO awards appeal to niche audiences?

The MOBO awards being the first awards show in Europe to celebrate urban music appeals to a new younger generation of viewers. It is broadcasted live on BBC 3 and BBC 1, which is an institution made for a younger audience. The MOBO awards is a programme which is aimed at young adults. The main website includes information about young artists such as Kano, Ms Dynamite, N Dubz e.c.t, who are all young voices of today.

3. What are the advantages and disadvantages for performers of using the internet as a marketing tool?

The internet is a very broad and convenient tool used for advertising and marketing for performers. Audiences are able to listen to the artists music and purchase their albums online with just a few clicks. People are also able to purchase tickets for concerts and other franchise products. There are also links to social networks such as Facebook; a popular widely used site where people are updated with the latest news about artists and performers.

531 Word Disability Essay

Disability Essay

The representation of Disabled people in the Media often resort to stereotypes. Explore how disability is represented and how new media may be changing our views.

Disability in the new media has been portrayed in different ways. The representation of disabled people has been shown through some of the following stereotypes, for example ‘Pitiable and pathetic’, ‘object of violence’, ‘sinister or evil’, ‘as atmosphere’, ‘super cripple’, ‘laughable’, ‘chip on shoulder’ and ‘burden to others’. A common representation of disability used in films is the super cripple stereotype. Films such as My Left Foot and Scent of a Woman use this stereotype. The main characters of these films are both popular actors who play the role of disabled person.
In the film My Left Foot the actor Daniel Day Lewis describing referring this film as 'my plucky little cripple story' plays the role of Christy, a boy suffering from Cerebral palsy who learns to paint and write with his only controllable limb - his left foot. In the film, his attitude towards his life shows that he is a determined, clever and an independent young man, something his mother realises at an early stage but his the rest of his family later discover. His ability to write and paint with his left foot throughout the movie amazes his family and others around him which pays him recognition. This connotes the stereotype of the super cripple taking part, denoting he has magical and super human abilities. Given that the audience having a contemporary social view towards this is something they would not expect to see in everyday life. However this stereotype can also be seen in present day documentaries, docudramas and television projects such as ‘Little people big world’ shown by an American institution TLC and many programmes on Channel four which cover many stereotypes of disability. In the American TV reality show series little people big world, the website provides clips where the audience can view interviews on the subjects of the media; The Roloffs are a normal sized American family, some of which who are 4 ft tall and suffer from Diastrophic dwarfism. The interviews contain personal views about the struggles and pressures of being little in an average sized world. By viewing these, this gives the audience more awareness and sympathy towards disabled people. The representations given mostly consist of the stereotypes ‘pitiable and pathetic’ and ‘object of violence’; this could be due to the institution who is try to seek attention from their audience to preferably think twice about their views on disabled people. However most representations of disabled people in the media today are positive and hardly ever negative. This is because we would not expect any kind of insult or violence from a disabled person, but the Channel four disability episode titles are something the audience may find disturbing, frightening and shocking. The institution uses techniques to describe their programmes as something you would expect from a horror film. Channel 4 body shock contains titles such as ‘The man who ate his lover’ and ‘The curse of the mermaid’ which could change a positive view to a negative view from its audience towards disabled people.

Linked production planning - Representation of teenage girl taking part in Taekwondo.

I am planning to do a documentary on the representation of a teenage girl who takes part in an popular olympic sport; Taekwondo. The audience for this documentary is aimed at everyone even if it is representing female attitudes.

I will focus on the two sides of her life, which consist of her normal relaxed home/social life and the other on her training and championship lifestyle, which i will aim to represent as very tense. I will ask her questions such as how she feels towards her training..

- Is it helping her life?

- Does she feel confident and independant?

- What she thinks of women represented in martial arts/sports movies. Are they being exaggerated? What are her favourite movies or memorable clips

- How does she balance her training and her busy college lifestyle?

- What made her join Taekwondo and what do her friends think of it?

-Will she carry on doing this sport and what are her aspirations? Does Taekwondo help achieve them ?

and so on..

I will film clips of her at training, at a very normal everyday session of Taekwondo.

I will film clips of her competing at a local championship. Focusing on facial expressions, gestures and techniques she uses to compete and prepare for her competition.

I will also ask her coach and club members about their views on women/girls competing and taking part in Taekwondo. The audience and parents will also be included in some parts.

The filming I will record of her everyday life will be out and after the club, at home or her social life. I want there to be a obvious contrast between her life outside Taekwondo and herself training, so the audience can see how she balances this sort of lifestyle.

As my critical investigation contains theories of Feminism and the Male Gaze, I will do some filming of male members fighting and interviews where they will express their views on females taking part in Taekwondo.

The props I will use to make my documentary appear more dramatic will be lighting during fighting. However I will not need extra lighting for home and indoor filming as documentaries use natrual lighting. I will use a tripod most of the time during all filming for precise filming and frames. I will need a good microphone for good sound when interviewing people during filming.

I believe that making this documentary a success will consist mostly of the editing process, which will determine the message it gets across to the audience.

My Left Foot - Film Analysis

-Made in late 1980's

-Based on a true story ; Christie Brown

- Won two Oscars. Daniel Day lewis award for best actor.

Brenda Fricker award for playing mother.

The beginning of the film we are represented with a disabled man suffering from Cerebral palsy.

We are shown that he is independant and living alone, relying on his 'Left Foot' to help him.

The representation of him when he was younger he appeared to be talented and determined but no one seemed to recognise and see this. His mother always believed in him. This was shown when he solved the question his father was asking Christie's 'normal' siblings. He wrote the answer with his left foot. He was also accused of being ''poor and unfortunate..'' by his mothers friends when she fell from the stairs. When in reality he is the one who helped her and called for help. This gives us the notion of the disability stereotypes 'Super cripple' and 'Pity and pathetic'. There are some scenes where Christie has no choice but to depend on his family's help even though he wants to be independant, which connotes to the idea of the disability stereotype ; 'burden to parents'.

Once Christie turns 17 we are presented with a more independant and mature character. Christie begins to paint and develop sexual desires and relationships but the girl he likes does not feel the same way due to his disability.

We also start to understand what Christie tries to say during the film as his emotions begin to develop more apparent to us. For example when his sister gets pregnant, their father begins to get viloent, therefore Christie develops anger and emotions for his sister and cries.

Channel four disabilty

http://www.channel4.com/programmes/bodyshock/4od

Body shock:

I'm Turning into a Giant

The Twins Who Share a Brain

I Am the Elephant Man

Girl with Eight Limbs Grows Up

Age 8 and Wanting a Sex Change

Two Foot Tall Teen

Half Ton Son

World's Biggest Boy

Born with Two Heads

Half Ton Man

The Man Who Ate His Lover

Curse of the Mermaid

The Girl with Eight Limbs

The Man Who Slept for 19 Years

These are all titles of all the channel 4 broadcast episodes. I have noticed that the titles seem shocking. The institution uses specific techniques to attract its audience. In some titles the narrative of the documentary is shown, for example : 'I'm turning into a giant' and 'The man who ate his lover' connote what is going to happen throughout the documantary. Some viewers from the audience may find the titles shocking or frightening, titles like 'born with two heads', ' the girl with eight limbs' and 'the man who ate his lover', all sound like titles of horror movies. This notion of scary titles could be a tactic from the institution to draw more attention to its audience and capture attention.

Disability - Finding Nemo Trailer codes

IMDB: Story board link:
Storyboard mentions Nemo meeting a new friend through the story suffering from short term memory loss.
http://www.imdb.com/title/tt0266543/


Trailer Link:

http://www.youtube.com/watch?v=gfgeIZyrIM0

Technical: Vivid and colourful to attract child audience. Lighting in animation used to create same atmosphere as in under water.

Symbolic: ''You think you can do these things but you just cant Nemo'' - Nemo's father being over protective about his son while he is in danger. Connotes the risks and dangers of having a disability while doing things Nemo wants to do. Nemo makes an upset face connoting sadness and dissapointment from his fathers words.

His father is shown in the trailer constantly in stress and worry for his sons safety, which results to the purpose of the narrative.

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